How to Raise Major Gifts (and Prepare for a Capital Campaign, Even if You’re Not Currently Planning One)

Full participation in this session is applicable for 3.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

This session is for executive directors and development staff who want to raise significantly more money for their organization by making the leap into major gift fundraising but haven’t had the courage or know-how to get started. If you want to start or grow your individual giving/major gifts program, this session is for you. Whether a major gift for your organization is $1,000 or $10,000, you will learn how to ask and receive more major gifts this year.

And, if you’re thinking about or planning for a capital campaign, we’ll spend some time discussing how to prepare your donors for even bigger asks!

Learning Outcomes:

1. Learn strategies for identifying your best potential donors.
2. Set aspirational and realistic goals for raising major gifts (and capital campaigns).
3. Identify cultivation strategies for your biggest and best potential donors.
4. Practice asking for specific, impact focused gifts.
5. Develop next steps for raising major gifts in the next 12 months.